Case History – THE VIA FRANCIGENA

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Promoting the Great European Itinerary

THE REQUEST

While the Via Francigena was already recognised as a Cultural Route of the Council of Europe in 2005, the official route had yet to be defined. The European Asscoiation of the Vie Francigene requested us to determine the most suitable solution for each stage of the Italian section of the route, from the Colle del Gran San Bernardo to Roma and, having established a defintive route, to participate in managing and promoting it, both in Italy and abroad.

OUR SOLUTION

We submitted the newly defined route in 2006, since when we have been working together with the EAVF to promote the Itinerary. In 2013 we published the website www.viefrancigene.org, in 2014 we created the “Visit Vie Francigene” accomommdation network, and in 2017 we began collaborating with the southern section of the Via Francigena in Apulia.
In 2018 we published the official App of the Via Francigena.

PRODUCTS AND SERVICES USED

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